01 / Signal Festival · 2021
Signal Festival AR
An augmented reality module that brought Signal Festival artworks to the streets of Prague, unlocked by scanning markers on site.
5,000+
visitors have experienced Signal Festival AR
Look at project
UX/UI designer in Prague
Hi! I'm Šimon.
I make complex
products simple to use.
Open to full-time roles and freelance projects, Prague or remote
Featured clients I worked with
Selected clients. More projects on request.
Awards won
Recognised by the industry.
Five WebTop100 and Effie awards for websites, e-commerce and campaigns I worked on.
- 1st
Online tool of the year
Printscreen.cz · WebTop100 2019
My role: UX designer
- 3rd
E-commerce project of the year
Printscreen.cz · WebTop100 2021
My role: UX designer
- 1st
Best company website
Leros.cz · WebTop100 2019
My role: UX designer
- 2nd
Microsite of the year
innosvět · WebTop100 2018
My role: UX lead
- 3rd
Other services
innosvět · Effie Awards 2018
My role: UX lead
Selected work
Projects with real results.
A closer look at how I research, design and test, one project at a time.
Since 2022 I've worked on big projects from number of very known clients under strict NDA's, and I can walk you through it in an interview.
- Augmented reality app
- B2B and B2C platform
02 / Korado · 2019
Redesign of Korado.cz
An end-to-end UX overhaul that turned an engineering-only product catalogue into one platform for B2B professionals and retail customers.
10,000+
product variants systematised into one platform
Look at project - E-commerce, mobile first
03 / Printscreen.cz · 2019
Printscreen.cz
A mobile-first print shop where anyone can upload photos, adjust them in a simple editor and order canvas prints, posters or photos.
80%
of users prefer it for its simple, stress-free ordering
Look at project - Website and design system
04 / innogy · 2016
Redesign of innogy.cz
A complete redesign and rebrand of innogy.cz, with a modular design system and an energy calculator built to win new customers.
+350%
more calculator completions in the first three months after launch, compared with the previous version.
Look at project - iOS and Android app
05 / innogy · 2017
innosvět app
An iOS and Android app that turns real-time energy consumption and billing data into clear, useful insights.
78k
active users
Look at project - Campaign web app
06 / VZP · 2019
Let's go for a walk!
A GPS check-in campaign that got people walking to tourist spots all over the Czech Republic for a chance to win prizes.
4,000+
people joined in 60 days
Look at project
What I believe in
Principles I design by.
Six ideas I keep coming back to, each one backed by a project.
- 01
A happy user means good business.
On innogy.cz, an energy calculator built around customer needs became the heart of the conversion journey.
Redesign of innogy.cz - 02
The best design is contextual.
Printscreen.cz works on a tram as well as at a desk, because every step shows only the essentials.
Printscreen.cz - 03
Real life is full of edge cases.
In the VZP campaign, standing 100 metres from a spot gets you a nudge to the nearest one, not an error.
VZP walking campaign - 04
Prototype it, then test it.
The innosvět navigation and dashboard were refined through prototypes and usability tests before release.
innosvět app - 05
Research comes before pixels.
Signal Festival AR started with research and benchmarking, then went through paper sketches and layout tests.
Signal Festival AR - 06
Design systems are my friends.
The innogy.cz system of 50+ templates and components went on to power Innogy24 and kariera.innogy.cz too.
Redesign of innogy.cz
About me
Behind every project is a lot of thinking, testing and listening.
Get to know how I work, what I bring to a team and what keeps me inspired outside of UX.
More about me